Frequently Asked Questions
Fast paced, easy to understand, team-based, and radically entertaining racing.
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Why Super Six Racing?
Horse racing has been the same for centuries. While other sports have innovated and adapted to keep abreast with technology, while keeping fan engagement at their core, horse racing has remained behind. It is time to re-energise the Sport of Kings and make it accessible to a broader market beginning by creating fans from an early age.
What will make Super Six Racing so different?
Most importantly, Super Six Racing is team based and fast paced with audience and fan engagement as a key driver in its success. Where traditional horse racing has relied on betting at the expense of entertainment, SSR puts the new catch word “Sportainment” front and centre while maintaining the horse as hero with, jockeys, teams captains and team owners as supporting characters in an easy to understand format.
What can we expect in the future?
Technology is a big driver and the future is blockchain. SSR is the real world platform for the virtual playground of NFTs, breeding and racing virtual horses and fantasy league engagement.
What is the fan engagement strategy?
Fan engagement is key. We are building a brand new audience from the ground up. We have a specific target demographic per region with a dedicated strategy for each. Typically these include social media marketing, reality TV production, above the line advertising as well as celebrity and influencer engagement too name a few.